Case study: Promoting free Kindle ebook on the day

Over the past year I have idly had free promotion days for my eBooks, but never really done any testing on what actually works. Sometimes if I’m organised enough I’ll start the promotions a week or so in advance, but most of the time I simply send out a couple of tweets/emails/Facebook messages on the day and hope for the best.

Now, with my serious money-making hat on, I thought I’d do things properly.

I’ve decided that there are five main ways you can approach your KDP free promotion days:

  1. Promote your book on the day that it is free
  2. Promote your book in advance
  3. Pay someone else to promote it for you
  4. The first three combined
  5. Do nothing.

In this post I will tell you how I went when I only promoted one of my books – 101 Amazing Science Facts for Kids – on the day that it was free. All up, I spent around two hours promoting it – so was it worth it?

Where did I promote it?

Twitter – three tweets sent out over the two day period. I used the following hashtags: #free #kindle #freekindlereads #amazon

Facebook – As well as writing a status that my friends could see, I contacted relevant Facebook groups and pages. I sent them a personalised inbox message along these lines:

‘Hi! My latest book is available for FREE for the next 48 hours on Amazon. I thought that you and your followers might be interested in it. Thanks 🙂 Jenny’

In the past, I have just written on the walls of relevant Facebook pages, but these tend to get lost in there, so I was quite surprised when several of the page admins wrote back and were more than happy to post my book to their timeline.

Note: If Facebook warns you that you are sending too many messages/posting on too many walls – don’t ignore them and carry on. They DO have the power to ban you from posting ANYTHING for two weeks or more (not that I was stupid enough to learn this first hand….ahem).

I also post a link on all of the free kindle eBook Facebook pages. Here are just a few of them:

https://www.facebook.com/groups/426282137432533/?fref=ts

https://www.facebook.com/freeebooksdotnet?fref=ts

https://www.facebook.com/fkbooks?fref=ts

https://www.facebook.com/FreeKindleBookHunter?fref=ts

(Seriously, there are thousands). Just search for ‘free ebook’ or ‘free kindle’ in Facebook and you’ll find lots more.

Free ebook websites:

Not all free ebook websites let you promote your book on the day – you need to submit in advance. Some of the following websites will only let you promote on the day, whereas others don’t say that you can’t — so I’m not sure if they will actually go up (but no harm in submitting!):

Got anymore? Let me know!

Result

With no promotion (previous month):

74 downloads

With promotion on the day:

394 downloads

And one week later I am seeing more sales – not a huge jump like my previous free book ( See: Do KDP Select Free days increase sales?), but an increase all the same. And of course, the whole point of free promotions is to get more paid sales.

So promotion clearly works… but I’m not exactly blown away by the results. Next experiment is to pay someone to promote my book. Watch this space 🙂

 

4 Comments

  1. Case Study: Using Fiverr to increase ebook downloads |

    October 2, 2013 at 1:52 am

    […] to find the most efficient and successful way to promote eBooks on a KDP Select free day,  I have promoted my book on the day, which was relatively successful. Downloads increased by 3x – but I want […]

  2. Karina

    October 3, 2013 at 12:42 am

    Howdy! This is my first visit to your blog! We are a team of volunteers
    and starting a new initiative in a community in the same niche.
    Your blog provided us useful information to work on.
    You have done a extraordinary job!

    1. Jenny Kellett

      Jenny Kellett

      October 3, 2013 at 1:20 am

      Hi Karina, thanks for your comment! Glad you enjoyed the blog 🙂

  3. https://csuwiki.com

    October 26, 2013 at 8:33 pm

    There’s certainly a great deal to find out about this issue.
    I love all of the points you made.

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