Case study: Promoting free Kindle ebook on the day
Over the past year I have idly had free promotion days for my eBooks, but never really done any testing on what actually works. Sometimes if I’m organised enough I’ll start the promotions a week or so in advance, but most of the time I simply send out a couple of tweets/emails/Facebook messages on the day and hope for the best.
Now, with my serious money-making hat on, I thought I’d do things properly.
I’ve decided that there are five main ways you can approach your KDP free promotion days:
- Promote your book on the day that it is free
- Promote your book in advance
- Pay someone else to promote it for you
- The first three combined
- Do nothing.
In this post I will tell you how I went when I only promoted one of my books – 101 Amazing Science Facts for Kids – on the day that it was free. All up, I spent around two hours promoting it – so was it worth it?
Where did I promote it?
Facebook – As well as writing a status that my friends could see, I contacted relevant Facebook groups and pages. I sent them a personalised inbox message along these lines:
‘Hi! My latest book is available for FREE for the next 48 hours on Amazon. I thought that you and your followers might be interested in it. Thanks 🙂 Jenny’
In the past, I have just written on the walls of relevant Facebook pages, but these tend to get lost in there, so I was quite surprised when several of the page admins wrote back and were more than happy to post my book to their timeline.
Note: If Facebook warns you that you are sending too many messages/posting on too many walls – don’t ignore them and carry on. They DO have the power to ban you from posting ANYTHING for two weeks or more (not that I was stupid enough to learn this first hand….ahem).
I also post a link on all of the free kindle eBook Facebook pages. Here are just a few of them:
(Seriously, there are thousands). Just search for ‘free ebook’ or ‘free kindle’ in Facebook and you’ll find lots more.
Free ebook websites:
Not all free ebook websites let you promote your book on the day – you need to submit in advance. Some of the following websites will only let you promote on the day, whereas others don’t say that you can’t — so I’m not sure if they will actually go up (but no harm in submitting!):
- Snick’s List – my favourite!
- Addicted to eBooks
- World Literary Cafe
- Indie Book Bargains (UK version)
- Free Books
- Booklybooks – (Must have average 4* rating)
- Ereader Utopia
- Ignite your Book – (books can only appear once on this site)
- Armadillo eBooks
- Book Freebies
- Book Angel (UK site)
- Book Pinning (Note: takes up to 24 hours to show up, so only suitable if your book is free for 2+ days)
- ContentMo (Lots of options for promoting book)
- Digital Bookend (First come, first served)
- It’s Write Now
- Sweeties Picks
Got anymore? Let me know!
With no promotion (previous month):
With promotion on the day:
And one week later I am seeing more sales – not a huge jump like my previous free book ( See: Do KDP Select Free days increase sales?), but an increase all the same. And of course, the whole point of free promotions is to get more paid sales.
So promotion clearly works… but I’m not exactly blown away by the results. Next experiment is to pay someone to promote my book. Watch this space 🙂