Category Archives:Case Study

Case study: Does $1 make a difference to sales?

I had a great response to my previous post on how to optimise your Amazon book page, mostly on Reddit. A quick note on Reddit, though – there are some MEAN people out there, particularly on the indie writer subreddits! I’ve only been using it for a month or so and I’ve had to ban myself because I had sleepless nights over some of the horrible comments people made (yes, I’m a wuss!).

Anyway, of the good comments that came from my article, a couple of people told me that on top of optimising their sales pages, they were increasing the prices of their books and still seeing an increase in sales. I’ve been considering raising the price of some of my better-selling books for some time, but this gave me the push I needed to try it.

Spoiler alert: this tale does not have a happy ending.

I put the price of 5 of my books (which had at least 3 sales a day, and varied from $2.99 – $4.99) up by $1, and left them for a week. (By left, I mean I checked it every few hours and felt my heart break as sales went down to zero.)

I couldn’t handle it anymore and after a week, I put the price back to what they were. Out of the 5 books, none of them maintained the same number of downloads as previously. Of course, if there were slightly less sales but the overall profit was higher, that would have been fine – but it wasn’t the case.

So $1 clearly is a deal breaker for many purchasers. Perhaps with people pricing books so low these days, they’ve forgotten that traditional books can cost upwards of $15?

Now, I’m wondering if I were to drop my books by $1, what impact would that have? But considering that books below $2.99 can’t take advantage of 70% revenue, sales would have to be sky high for it to be worthwhile. I might give it a go on some of my $4.99 books though, and get back to you all!

Has anyone else experimented with their book prices? What results did you see?

How to Optimise your Amazon Book Page

A couple of weeks ago was my one-year-on-Amazon anniversary – I don’t expect cards and presents (I know you wanted to!) – but I do feel that I now have some decent experience in getting the most out of Amazon’s KDP platform. Now, what I’m going to share with you in this post really, really does work. The business woman inside of me wants to sell this information in a book, but the writer in me knows that it would be hard to write a 5,000 word book on some information that only needs a couple of paragraphs 😉 So I thought I’d share it with you all for free.

Now, this technique won’t be ground-breaking stuff for the Amazon veterans out there, but for beginners and even advanced KDP publishers, these small tweaks can seriously make a huge difference to your bottom line. I made the below changes to my books and within days my sales were doubling and I was ranking at the top of Amazon searches for my keywords. Best of all, it doesn’t cost you a cent 😉

All it takes is a few tweaks to your book description and title. Those familiar with SEO techniques will recognise these steps as being very similar to the way that you would optimise a webpage. The first step is to know what your keywords are… I won’t go into that now, but this assumes you have already done your keyword research.

Here is what you must include in your book description:

  • One H1 tag
  • One H2 tag
  • Your keyword in bold, italic and underlined
  • 5+ mentions of your keyword within the text

The below is a template you can use:

 

increase amazon book sales

 

That should be pretty self-explanatory, just some simple HTML tags. You can’t see what they look like until your book is published, so always double check you’ve got them right… lesson learned too many times 😉

Now, using those same keywords, you can also optimise your title. There are several places you can chuck in your keyword that most people don’t even bother to take advantage of! I always use the subtitle, publisher and series sections to further optimise my books. See below for an example:

increase amazon sales

 

So go on – get to it! Try it out and then come back and let me know how you go 🙂 I’ve tried it on 25+ books and it makes a huge difference.

 

Got any other nifty ideas for increasing amazon book sales? Comment below!

 

 

 

Case Study: Using Fiverr to increase ebook downloads

So far in my attempt to find the most efficient and successful way to promote eBooks on a KDP Select free day,  I have promoted my book on the day, which was relatively successful. Downloads increased by 3x – but I want MORE!!!

For this experiment I paid someone on Fiverr to  do all my dirty work for me. Click here for the man/woman in question. I splashed out and bought the standard gig as well as the option to ‘create a viral Facebook post’. Total sum of investment: $10.

Several weeks ago, I had the same book available for free for two days and had a grand total of 274 downloads, with zero promotion. After two days and leaving the promotion in the hands of my Fiverr guy? 1,116!

When I compare the fact that I spent almost three hours promoting my previous book and getting only a quarter of those downloads, that $10 seems pretty well spent.

I was keeping an eye on my rankings during the two days, and it got up into the top #350 of free downloads across Amazon — the highest I’ve ever had.

A couple of days after my promotion had finished, I received before and after shots of my Amazon ranking. Pretty neat little extra!

After
After promotion

Result? Fantastic service, fantastic results and GREAT price. Can you tell I’m a little bit excited about this discovery?!

Several days later, sales have increased slightly — but I’ve had 3 good reviews, which is very valuable 🙂

So really, there’s nothing else to say about this one. But I’ll tick this off as a success. Next up – I shall go back to doing my own promotions but starting them a week in advance. (Can’t imagine it will beat this though).

Have you tried using Fiverr for your promotions? Would love to hear your experiences.

 

Case study: Promoting free Kindle ebook on the day

Over the past year I have idly had free promotion days for my eBooks, but never really done any testing on what actually works. Sometimes if I’m organised enough I’ll start the promotions a week or so in advance, but most of the time I simply send out a couple of tweets/emails/Facebook messages on the day and hope for the best.

Now, with my serious money-making hat on, I thought I’d do things properly.

I’ve decided that there are five main ways you can approach your KDP free promotion days:

  1. Promote your book on the day that it is free
  2. Promote your book in advance
  3. Pay someone else to promote it for you
  4. The first three combined
  5. Do nothing.

In this post I will tell you how I went when I only promoted one of my books – 101 Amazing Science Facts for Kids – on the day that it was free. All up, I spent around two hours promoting it – so was it worth it?

Where did I promote it?

Twitter – three tweets sent out over the two day period. I used the following hashtags: #free #kindle #freekindlereads #amazon

Facebook – As well as writing a status that my friends could see, I contacted relevant Facebook groups and pages. I sent them a personalised inbox message along these lines:

‘Hi! My latest book is available for FREE for the next 48 hours on Amazon. I thought that you and your followers might be interested in it. Thanks 🙂 Jenny’

In the past, I have just written on the walls of relevant Facebook pages, but these tend to get lost in there, so I was quite surprised when several of the page admins wrote back and were more than happy to post my book to their timeline.

Note: If Facebook warns you that you are sending too many messages/posting on too many walls – don’t ignore them and carry on. They DO have the power to ban you from posting ANYTHING for two weeks or more (not that I was stupid enough to learn this first hand….ahem).

I also post a link on all of the free kindle eBook Facebook pages. Here are just a few of them:

https://www.facebook.com/groups/426282137432533/?fref=ts

https://www.facebook.com/freeebooksdotnet?fref=ts

https://www.facebook.com/fkbooks?fref=ts

https://www.facebook.com/FreeKindleBookHunter?fref=ts

(Seriously, there are thousands). Just search for ‘free ebook’ or ‘free kindle’ in Facebook and you’ll find lots more.

Free ebook websites:

Not all free ebook websites let you promote your book on the day – you need to submit in advance. Some of the following websites will only let you promote on the day, whereas others don’t say that you can’t — so I’m not sure if they will actually go up (but no harm in submitting!):

Got anymore? Let me know!

Result

With no promotion (previous month):

74 downloads

With promotion on the day:

394 downloads

And one week later I am seeing more sales – not a huge jump like my previous free book ( See: Do KDP Select Free days increase sales?), but an increase all the same. And of course, the whole point of free promotions is to get more paid sales.

So promotion clearly works… but I’m not exactly blown away by the results. Next experiment is to pay someone to promote my book. Watch this space 🙂