Category Archives:Findings

Case study: Does $1 make a difference to sales?

I had a great response to my previous post on how to optimise your Amazon book page, mostly on Reddit. A quick note on Reddit, though – there are some MEAN people out there, particularly on the indie writer subreddits! I’ve only been using it for a month or so and I’ve had to ban myself because I had sleepless nights over some of the horrible comments people made (yes, I’m a wuss!).

Anyway, of the good comments that came from my article, a couple of people told me that on top of optimising their sales pages, they were increasing the prices of their books and still seeing an increase in sales. I’ve been considering raising the price of some of my better-selling books for some time, but this gave me the push I needed to try it.

Spoiler alert: this tale does not have a happy ending.

I put the price of 5 of my books (which had at least 3 sales a day, and varied from $2.99 – $4.99) up by $1, and left them for a week. (By left, I mean I checked it every few hours and felt my heart break as sales went down to zero.)

I couldn’t handle it anymore and after a week, I put the price back to what they were. Out of the 5 books, none of them maintained the same number of downloads as previously. Of course, if there were slightly less sales but the overall profit was higher, that would have been fine – but it wasn’t the case.

So $1 clearly is a deal breaker for many purchasers. Perhaps with people pricing books so low these days, they’ve forgotten that traditional books can cost upwards of $15?

Now, I’m wondering if I were to drop my books by $1, what impact would that have? But considering that books below $2.99 can’t take advantage of 70% revenue, sales would have to be sky high for it to be worthwhile. I might give it a go on some of my $4.99 books though, and get back to you all!

Has anyone else experimented with their book prices? What results did you see?

Using eBooks for Inspiration

For my first official blog post, I thought I’d give you the low-down on where I’m at with my quest to take over the internet… mwahaha!

Although I may not have the finances to show for it, I do have a lot of knowledge of how to make money online. I know what the options are…. affiliate marketing, Google Ads, website flipping, blogs, eBooks… the list goes on. But which one will work, and more specifically which one will work for me? I’m still not sure.

Perhaps this is my problem in getting started — there are too many options! My journey began late last year when I downloaded a free copy of this ebook:  Building a Niche Site Empire (I still turn to this book, and their blog for inspiration!).

I got such a rush of motivation after reading their book that I went out and bought 100+ domain names using their techniques! Good financial decision? No. First lesson learnt? Yes!

Since then, I have downloaded dozens of different eBooks that claim to be able to make you rich. These aren’t gimmicks either (well, not all of them). They are usually written by online marketing gurus who have genuinelly made a lot of money from their methods (and will now make even more money selling their methods!). Their methods have been proven to work, but that does not mean that you will make your first million by the end of the week.

My message here is not to discount books that you think are too good to be true – read them, absorb the information and then build your own path to success. That’s where I am right now — I have the knowledge, now it’s time to put it into action!

I will be posting reviews of my favourite eBooks in the coming weeks – so keep an eye out 🙂